SBI General Insurance: With an aim to increase the reach of non-life insurance in the rural market, SBI General Insurance on Monday announced a partnership with Manipal Business Solutions, the promoter of Sahipay. The agreement will allow SBI General to tap customers of fintech player Sahipay, which provides digital and financial services in semi-urban and rural parts of the country.
India is a good rural market with more than 65% of the population living mainly in rural areas. According to the insurer, through this partnership, SBI General will offer Sahipay customers a range of non-life insurance solutions. Pushan Mohapatra, President – Strategic Investments and Head – Open Market, SBI General Insurance, said that this association is a perfect fit to support the company’s endeavor to maximize its reach to rural areas. The insurer said SBI General continues to strengthen its distribution footprint in the country, and this association is a step in that direction.
Kamaljit Rastogi, CEO, Manipal Business Solutions, said, “SBI General Insurance will help us in providing a comprehensive and accessible set of insurance offerings to our customers.