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Sports merchandising hitches a ride on IPL bandwagon

Sales of team jerseys and sports gear are expected to grow more...

Mainstream media’s attention to eSports likely to boost sector

Although the popularity of gaming has grown by leaps and bounds, it...

A glimpse of IPL finance

The media right auction for IPL this week generated ₹48.391 cr for BCCI. As per BCCI rules, 50% of the revenue, or about...

Windfall for BCCI from IPL media rights auction

The Board of Control for Cricket in India (BCCI), which owns IPL,...

India vs South Africa 3rd-T20I Live: South Africa won the toss...

It's the 3rd-T20I, the score being 2-0 in the favor of South Africa. India needs to fight back with everything...